Brian Levine, Innerscope's president, sets the stage by introducing biometric measurement and how Innerscope conducts emotional engagement research today.
Panelists: Sebastien Lyon, Mars Petcare; Stacey Schulman, Turner Broadcasting; Maria Scott, Intuit; Libby Neuner, Invista
Hosts: Brian Levine and Dr. Carl Marci, Innerscope Research
Video recording from "Biometrics Deliver Value for Brands: Real Users Share Their Insights" held at ARF Re:think 2011.
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