The Macallan In-Store 'Holographic' Campaign

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Uploaded by on Nov 8, 2011

Inition's ( http://www.inition.co.uk ) 'holographic' installation for The Macallan was developed by our 3D artists working with existing assets from brand owners The Edrington Group to create the content for this innovative POS campaign to be used by Maxxium Travel Retail, the European marketing and distribution company.

The campaign features the product itself with 3D animations appearing in and around The Macallan 1824 limited release decanter.

The unique point of sale displays can be seen at point of sale locations in Amsterdam Schiphol Airport and at The Macallan distillery in Speyside, Scotland.

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