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Ecommerce Tips: The benefits of using geolocation on your ecommerce store

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Uploaded by on May 3, 2010

Ecommerce tips by Elastic Path Software (www.elasticpath.com) - Presenting customers with a geographic map or drop down list for customers to select where they are shopping from creates a bad user experience and creates a blocker to shopping on your site. To avoid having to ask your customers to enter this information use geolocation data. Geolocation data can tell you where you customers are browsing from based on the IP address of their browser. Use this information to direct your customers to the right geographic site, pre-populate forms and target your customers with the right banners and promotions to make for a good user experience.

For more great ecommerce tips go to the world's number one ecommerce blog Get Elastic at http://www.getelastic.com

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