Honda marketing strategy-2

At Bandung Indah Plaza (BIP), west java

Marketing strategy that Honda motors use to introduce one of their newest products -Honda supra x 125 CC helmin-.

Their strategy, make event in mall, then using music such as band to attracted poeple in that mall to see. By seeing, listening the music, some of the customer walkin around to see the honda's newest product, and some salesman - salesgirl gave some brochures to the people in that mall

Have some conversation with the salesman and based on the honda's salesman, Supra x 125 CC has advantages in terms of baggage. As soon as I saw the body of this Honda Supra x 125 CC helmin, slightly larger than its predecessor Honda supra x 125 CC without helmin. this is due to the addition of space as a function of the trunk.

in addition, according to the salesman, than its competitors yamaha, supra x more efficient and has a better suspension system. In terms of economical-Honda was already famous for keiritan in terms of fuel. But, when I asked the salesman that "if it was ever tested", he said "not or do not know"

based on my observations, honda motor supra x 125 cc helmin body is larger, in my analysis, it is definitely heavier then the predecessor. But according to the honda salesman -not it is not heavy-. BUt i don't know, since no test drive there.

And near honda stand i record that Yamaha put their stand near honda stand. NOt big but quite enough and since yamaha not using any tools to attracted the customer, so i can see that not lots of visitor came to their stand.

the point is about marketing strategy, just give what customer want to attract them. Such as music, lots of people love to hear, to see music concert eventhough, big space, lots of product that u put in ur stand, then the way you promote your product, it is important too.

all of that according to my analysis, according to my opinion

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Tags:

• marketing strategy
• honda
• supra x 125 CC