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Breaking Away Book Trailer

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Uploaded by on Dec 28, 2010

Based on a research study of the world's most successful companies, the blueprint for how leaders can embed innovation into every facet of their business to achieve growth and create value.

Written by the chief innovation officer for Coca-Cola and a leading recruiter of innovation leaders, Breaking Away provides a framework that executives, managers, and entrepreneurs can use create an environment that drives REAL innovation, the breakthrough products or services that are: efficient to produce or deliver; in demand; and profitable. Interviews and case studies of global giants like Burberry, Mastercard, Nestle, GE, HP, Nintendo, and others, show these principles in action.

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  • nice!

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