MSI was the mastermind behind this multi-city, multi-platform promotional and PR campaign that revolved around surprise visits from the company's CEO to restaurants across the country to giveaway cold-hard cash during the tough recessionary period. In all, we received nearly 1 billion impressions and acheived a 300% ROI for the client. The CEO enjoyed the boost in his profile too, especially when his photo appeared in Times Square. This video is from the coverage in San Antonio, Church's birthplace.
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