'People Power!' speaking demo

This session was recorded in October 2009 by ethnoMETRICS at an exhibitor workshop conducted for one of their clients at McCormick Place in Chicago. In this excerpt, you'll hear trade show expert Marlys Arnold share tips for engaging attendees, using lead cards, and following up after the show.

Marlys Arnold is a trade show marketing consultant, author, and trainer who travels the country working with both exhibitors and show managers to improve their trade show results. She is the author of Build a Better Trade Show Image, host of the Trade Show Insights podcast, and creator of the ExhibitorEd Teleclass Series. To learn more about Marlys, visit http://www.imagespecialist.com .

ethnoMETRICS is a consulting firm who uses video to analyze and measure consumer behavior in retail and trade show settings. Learn more about ethnoMETRICS at: http://www.ethnometrics.com .

Category:

Howto & Style

Tags:

• trade show
• tradeshow
• exhibitor
• exhibit
• show manager
• booth behavior
• ethnometrics
• marlys arnold
• trade show consultant
• exhibitor education
• exhibitor workshop
• mccormick place