Point of Sale Presentation

The Brief:
To produce a 2.20 second point-of-sale presentation for a UK car dealership. The job required the creation of two key characters which were subsequently used across the board and forming the cornerstone of the organisations marketing.

Overview:
In addition to creating the 3D characters, who went on to appear in a variety of associated promotions across a range of media, I also shot and edited the live action footage, both characters required extensive rigging to allow appropriate movement and speech. The cartoon style of the ad was a requirement of client but also helped maintain the tight deadline and budget. The final task, as always, being the addition of backing music and the unmistakable voice of Mr Tom Baker.

Concept to completion approximately 55 to 60 hours

Category:

Film & Animation

Tags:

• Animation
• Art
• Filmmaker
• Reel
• Trailer
• promotion
• 3d
• design
• editing
• freelance
• videographer
• video
• point
• of
• sale
• pos
• ad
• advert
• production
• graphic
• animator
• rigging
• modelling
• cameraman
• producer
• presentation
• editor
• character
• animation