AC/DC's New Marketing Campaign

NEW YORK (YouTube.com/AdAge) -- AC/DC, the vintage rock band that remains one of the music industry's top sellers, has long refused to market its songs online. Instead, it continues to explore new ways to move the product with bricks and mortar strategies, like its new deal with Wal-Mart. "Black Ice," the group's first album in 8 years, will be sold exclusively there, a fact now being trumpeted to the public in New York and Los Angeles with PR stunts that don't actually include band members.

Category:

Music

Tags:

• marketing
• advertising
• public
• relations
• pr
• music
• musical
• album
• Wal-Mart
• AC/DC
• Black
• Ice
• AC-DC
• Walmart
• truck
• truc

[ExpandInternational]

Great Report! AC/DC used the Expand MediaScreen 2 banner stand for their outdoor event in Times Square. See the display at the 0:22 and 2:08 marks!

[oinorab]

ac/dc aint american shit

[SOLIE6226]

Well this proves their long rumored tie's with Satan .

[comeade]

@angusfreak15 yer trying to nitpick something there man. Check the back of your Dirty Deeds cd, says 1976 doesn't it? That means it was recorded, printed, "released" etc. then. It's more important to me, to know when an album was recorded rather than when you first heard it. Bon Scott was already dead for 5 years, going by your timeline. Does it really matter to you so much that you wish he said it was released IN AUSTRALIA in 76? B in B was huge, i remember 1981 and Deeds got alot airplay then

[yoltmb]

Piss on Wal-Mart. Every time you shop there you loose a part of your soul. They could GIVE the CD away and I would not get it from that evil place.

[angusfreak15]

Unfortunatly AC/DC didnt release Dirty Deeds in 1976. At least in the U.S. as he claims. It didnt make U.S. release until 1984 due to low sales of their prior album High Voltage, which in fact was the album that AC/DC released in 1976.

[AztecImperial]

my cousin is the one playing drums. h has he ac/dc t-shirt

[themios72]

very smart band they know how survive they have been doing it since 1973.