Part 1: Get Clickable Social Media Series:Best Practices with Hugo Perez, Zocalo Group (Omnicom)

Hugo Perez is the Vice President and Account Director of Hispanic Marketing of the Zocalo Group's efforts to create and execute word-of-mouth and social media programs specifically focused on engaging the United States' rapidly growing Hispanic market. He has diverse experience, having worked extensively in the areas of social media marketing, integrated marketing communications, strategic business planning, B2B and B2C marketing, and product branding.

Perez has been part of communication initiatives with the National Council of La Raza ALMA Awards, the Hispanic Heritage Awards and the Latin Grammys.

As a former journalist, Perez has work that has been featured on NBC News, CBS News, MSNBC, and MSNBC.com, and across a variety of niche entertainment and news websites. His efforts have earned him a national news Emmy and a TV feature first place award from the National Association of Hispanic Journalists. His communications initiatives have also been awarded Peabody and Beacon awards. Most recently, as an independent film producer, he has had a short film, "Grande Drip," that has been a selection in more than a dozen film festivals, won five audience awards, and been named among the best shorts of 2009.

Zocalo Group is Omnicom Group's and Ketchum's premier word-of-mouth and social media marketing agency. Zócalo Group helps drive sustainable conversations and recommendations for companies and their brands.

More than 80 percent of consumers and buyers trust recommendations from family, friends, colleagues and influential persons over all other forms of advertising and marketing. Whether it's consumer products or B-to-B marketing services, nothing beats the power of word-of-mouth.

http://www.zocalogroup.com/

Category:

Howto & Style

Tags:

• Get Clickable
• Hugo Perez
• Zocalo Group
• Omnicom
• Ketchum
• Social Media
• Best Practices
• Social Media Series
• Social Channels
• Latino Market
• Hispanic marketing
• latino marketing
• social media
• word of mouth