http://www.bigboldbiz.com Susan P. Ascher, CEO of The Ascher Group, has selected the topic "Unique Selling Proposition" as the chapter in the upcoming book, "Big, Bold Business Advice from 100 New Jersey Women Business Owners: Practical Pointers, Solutions, and Strategies for Business Success." Here, she speaks about the importance of the topic and why it's important to be the "CEO of me."
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