Newspapers are the primary source for targeted specials among focused consumers. Print advertising is an integral part of that newspaper experience.
•On any given weekday, 48% of the population read the newspaper
• On any given Sunday, 54% read the newspaper
• In the past 5 days, 67% of the population read the newspaper
• In the past month, 69% read the Sunday newspaper
Source: NAA Facts About Newspapers
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