Industrial Design 101 for Startup Tech Companies

Quick, picture the one thing that you interact with most on any given day. Got something? Good. Now think about your interactions with that object. Do you ever find yourself getting frustrated with certain features; wishing that the product was designed a little less with the layperson in mind and a little more in consideration of your extreme usage? Industrial Design Professor and Academy for Entrepreneurial Leadership Faculty Fellow McDonagh is deeply invested in rethinking product and service design. She will discuss when you should think about industrial design as part of product development and how it can to contribute to increased sales and customer satisfaction.

Dr. Deana McDonagh is an Associate Professor of Industrial Design within the School of Art + Design and a faculty member of the Beckman Institute of Advanced Science and Technology. She is the Co-Editor of the Design Journal, and Special Guest Editor of the Journal of Engineering Design Special Edition "Design and Emotion".

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[immak4u]

people are gathering food after 8:40 and its going on till the end. and what will students focus on? delicious food or the presentation? hmm