Money Machine From Mars: Customized M&Ms

NEW YORK (YouTube.com/AdAge) -- New technology has made it easier than ever for marketers to offer customized products that can be sold at premium prices. And one of the companiit hooked a website to its manufacturing matrix, enabling consumers to have their name and photo printed on the tiny candies. In less than three years, that process has re-invented the iconic brand. Customized M&Ms have not only increased profit margins and sales but brought in new sorts of co-promotional partners.

Category:

News & Politics

Tags:

• advertising
• marketing
• food
• candy
• candies
• customize
• customization
• M&Ms
• Mars
• North
• America
• Abbey
• Klaassen
• Ryan
• Bowling
• personalization