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Gen Ys Top 10 List for Marketers

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Uploaded by on Jun 24, 2009

LIMRA asked hundreds of adult Gen Ys this question: Imagine yourself as a director of a 30 second television advertisement designed to encourage your peers to think about life insurance or financial protection. Now, tell us what it would say. While we heard many suggestions, ten themes emerged. Watch this video to learn what marketing messages Gen Y thinks would resonate with millions of their peers.

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  • Great suggestions that can help with other ages too. More videos, please!

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