[Magiclab] Amnesty International "Signature"

Gold Lion Award Cannes 2007

Advertiser/Client: AMNESTY INTERNATIONAL
Agency: TBWA\PARIS
Executive Creative Director : Erik Vervroegen
Creative Director: Erik Vervroegen
Copywriter: Stephane Gaubert/Stephanie Thomasson
Art Director: Stephanie Thomasson/Stephane Gaubert
Production Company: MR HYDE
Executive Production and Animation Company: MAGIC LAB
Director: Philippe Grammaticopoulos
Producer: Maxime Boiron

Category:

Film & Animation

Tags:

• Magiclab
• Amnesty
• International
• Signature

[ItsAShoreline]

this is incredibly powerful

[aichayakan]

wow! awesome!!

I couldn't stop myself from watching it over and over again...

[ErPo1000]

@ortodoxcrusader

Why not Bosnian? For me (and many linguists) it is inded the same language, different dialect, but that dialect ('varijanta') is called Bosnian, so it is legit.

But as I said, a debate is not my intention. You just keep crusading...

(btw it is 'ijekavica', not 'jekavic')

Cheers

[Orthodoxcrusader]

@ErPo1000

The song is written in Serbian...

Or Serbo-Croatian if you wish...

The dialect is 'jekavic" dialect which, indeed, is mainly used in Bosnia...

It's one language with several dialects...

You don't call the language Americans or Australians speak 'American' nor 'Australian'...

[TheEllyJackson]

poor people :(

Amnesty International  Rocks ! :)

[ErPo1000]

It is not my intention to start a debate, but the song is written in Bosnian language (example 'mIJenja', 'vJetar'-bosnian; 'vetar', 'menja'-serbian,; the lyrics cleary go: mIJenja, vJetar...). Just for the clarity.

By the way, very powerful video!

[ahp2011]

i saw this on TV, at first I didn't get it at all, but damn, this is an incredibly powerful piece of publicity/advertisement.

[jekelewik]

this video is extremely striking and powerful  ... i'm speechless

[mindylinky]

very poignant

[TomasuOtori]

this made me cry...the last part...