AB005 Shimano By Teo JianLun & Melvin Yang

Shimano is the market leader in mid-high end bicycle mechanical components manufacturing. However, SRAM their main competitor is threatening its position. The market segment they are currently in is also facing maturity. So what should Shimano do? What are their long-term and short-term strategies?


Recommendations: Long term

1) Shorten Lead Time-Increase Production capacity
2) Enter Low-Mid transportation bicycles market.

Short term:

1) Date of discontinued products provided
2) Earlier samples given to clients
3)Early manufacturing start date
We would like to thank Professor Lee Gilbert and Professor Edwin Tan for the guidance, the sharing of experience and the fun filled classes for the past 7 weeks

Category:

Education

Tags:

• AB005
• NTU
• Teo
• Jianlun
• Melvin
• Yang
• Flash
• Animation
• Cute
• Jian
• Lun
• ChunZhu
• Chun
• Zhu

[chris05teo]

a commercially promising and innovative business plan coupled with a clear presentation. well done.

[PatienceTeo]

well done .... very detail explanation .. extra mark for that "little black hard work man" (animation)

[KenjiS]

great job boys

[limy0070]

ONE OF THE BEST AB005 VIDEO i have seen so far!!! Really an excellent job. I feel that the analysis is in-depth and very sound, animation is extremely creative. Kudos on the effort put in as well!

[venetialee89]

well done! interesting and creative animations that capture one's attention immediately! ^_^

[cinnedfool]

Good stuff! Thumbs up for the in-depth analysis and clarity in presentation. Very creative animation that aided the explanation too. Good job! =)

[karmablade]

nice way of implementing the animation. It cool make complicate things simple

[Shaonathan]

Cool animation! Must tell me how you guys did all the climbing and stuff with the stick figures :)

Great analysis and recommendations :)

[bubblyhamster89]

Nice one there! THUMBS UP!

[Dfallenn]

Creative and neat presentation! You guys make it into a story and I must say this visual approach makes the whole presentation very enjoyable. Great job guys! :)