TEDxKent - Simon Middleton - 01/18/10

Simon Middleton talks about the brand effect.
Simon has become one of the UK's best known brand consultant. His work has included brand strategy and campaigns for companies that include: Barclays, Norwich Union, Denplan, pharmaceutical giant Merial, brewing and wine company Adnams, and Britain's best known sandwich chain Pret A Manger.
Currently Simon has been filming The Great British Holiday Show with Duncan Bannatyne which will be transmitted on Virgin 1 early 2010. Simon is also completing How To Build A Brand In 30 Days to be published in April 2010 by Capstone Wiley. A regular media commentator on all things 'brand for the BBC, Sky News and Five News among others, Simon is also scripting and presenting a unique new six-part TV series The Brand Effect . Further business and brand-related TV projects are in the planning stages.

About TEDx, x=independently organize event
In the spirit of ideas worth spreading, TEDx is a program of local, self-
organized events that bring people together to share a TED-like experience.
At a TEDx event, TEDTalks video and live speakers combine to spark deep
discussion and connection in a small group. These local, self-organized
events are branded TEDx, where x=independently organized TED event.
The TED Conference provides general guidance for the TEDx program, but
individual TEDx events are self-organized.*
(*Subject to certain rules and regulations)

Category:

Entertainment

Tags:

• TEDx
• TEDxKent
• Simon Middleton

[MarketingPossibility]

I want to add the near the end of this Simon Middleton communicates one of the most powerful impacts of branding when branding is about meaning and experience: the powerful, motivating inspiration that the organization experiences as a result of the process and the results -- very moving.

[MarketingPossibility]

Excellent summary of what branding and a brand really is -- that which is between the business or person and the market or audience. Brand is the experience that happens in the dynamic between people.