Market Analysis (1)- www.MarketingPlanNOW.com

Many confuse market research and marketing research as a whole. In order to analyze the prime market in which we operate, there are few issues to consider to begin with.
This first video (out of two) illustrates the need to define several markets which your activity belongs to and to be able to estimate the level of competitiveness of this market. This video teaches a model that enables you to do so and is completed in the next video; Marketing Analysis (2).

Category:

Education

Tags:

• market research
• marketing research
• markets
• competitiveness
• porter
• michael porter
• five forces
• porter's five forces
• diamond model
• barriers of entry
• barriers of exit
• substitutes
• bargaining power