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B2B Social Media Marketing with Paul Gillin -- Mad Marketing TV Ep 4

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Uploaded by on Dec 15, 2011

Special Guest: Paul Gillin, author of "The New Influencers" and "Social Marketing to the Business Customer"

During this episode, guest host Jeff Ogden and B2B social marketing strategist, Paul Gillin, discuss:

- How social media impacts sales in B2B marketing
- The importance of blogging in B2B marketing
- How B2B social media marketing differs from using social media in B2C marketing
- Recommended tactics for B2B social media marketing

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MadMarketingTV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Visit http://actonsoftware.com to learn more.

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Upcoming episodes: During episode 5, Steve Gershik, CEO and Chief Marker for 28Marketing and Co-Founder of DemandCon International joins guest host Jeff Ogden on MadMarketingTV. Hope to see you then!

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  • Jeff - Nice show. I like Paul's comment, "Marketing has changed to How can I help vs. How can I sell."

  • This another great video in this series, this time featuring a top social media expert.

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