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Toohey's Extra Dry - TED696 Project Case Study

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Uploaded by on Jun 11, 2009

We used the iconic brown paper bag to launch the new Tooheys Extra Dry (TED) 696mL longneck and create a whole new advertising medium. The TED696 Project is a collaboration between artists, BMF and TED. Studio Number One/Shepard Fairey, DMOTE and Luca Lonescu were commissioned to create designs to be printed onto limited edition brown paper bags. The wider art and design community were then invited to use the bags as a canvas and submit their own creations. Entries were judged by a leading panel of international designers and displayed at an exclusive exhibition at the MTV Gallery in Sydney.

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