TEDxUIUC - Daniel Simons - Counter-Intuition

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Uploaded by on May 27, 2010

Daniel Simons is the head of Visual Cognition Lab at the University of Illinois. His recent research explores the cognitive underpinnings of our experience of a stable and continuous visual world. For example, his studies reveal the surprising extent of inattentional blindness — the failure to notice unusual and salient events when attention is otherwise engaged and when the events are unexpected. More broadly, he tries to identify those aspects of our environment that automatically capture attention and those that go unnoticed. Other active research interests include scene perception, object recognition, visual memory, visual fading, attention, driving and distraction. His laboratory adopts methods ranging from real-world and video-based approaches to computer-based psychophysical techniques.

This talk was recorded at TEDxUIUC 2010 (4/10/10), which was organized at the University of Illinois at Urbana-Champaign by a group of students led by Cristian Mitreanu.

About TEDx, x = independently organized event

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

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  • loose is the opposite of tight

    lose is the opposite of find

  • Good video. This is exactly why I am always "iffy" about my jugdment, recalls, etc. I usually don't say I'm 100% sure about anything. lol.

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  • @youpaymyrent yea i just watched it again, that's absolutely how he does it.

  • @youpaymyrent exactly, it just looks like the picture changes. He must have a copy of the picture on the rights underneath the picture on the left that's in his hand, then he puts it on the table and slides the back one (the copy) over to the guy, hiding the original picture on the left under his arm, and then pulling it back.

  • what sleight of hand? I've watched it 500 times frame by frame, can't see it

  • That sleight of hand. I've watched it like 5 times and I can't figure out how he switches them.

  • I totally missed the change in the second picture though.

    "BLINK" by Malcolm Gladwell is all about (what I would call) intuition and how and when it is used both successfully and unsuccessfully.

  • Having just seen this I STILL have a hard time believing that you wouldn't notice the gorilla. I thought it was a trick to get us to count incorrectly! :-)

    Not that I doubt what he is saying, I just saw the gorilla very very clearly and can't really imagine not having seen it.

  • a very good idea i want to consider doing..thanks.

  • Great video with some important insight. Thank You!

  • Just to clarify, the straw-like substance was esparto, not hemp. 

  • WTF? 7:23 weird voice

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