Creativity, Celebrity and Brand Strategy: With Special Guests Robert Rodriguez and Danny Trejo

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Uploaded by on Mar 25, 2011

In this presentation we explore the new model of branded entertainment and consumer engagement as highlighted by the innovative Lipton Brisk campaign. Discussion includes behind the scenes of this unique style of stop-motion animation, celebrity endorsement, and content distribution in the new media landscape. For artists, filmmakers, marketers and social media engineers.
Speakers: Robert Rodriguez, Danny Trejo, Jamal Henderson (PepsiCo), Ian Kovalik (Mekanism)
Moderated by Frank Rose (WIRED Magazine)

Category:

News & Politics

License:

Standard YouTube License

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  • awesome

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