Dove True Colors Super Bowl XL Commercial

An excellent spot that breaks out of the standard Super Bowl ad mold is for Dove, a company that's purposely chosen to break the "always-use-skinny-models" mold. Using the familiar and affecting lyrics from the Cyndi Lauper song "True Colors," we see a series of shots of young women of all colors and shapes juxtaposed with phrases such as "Thinks she's fat," and "hates her freckles" followed by "we're working to change that." Dove has begun a "Self-esteem fund" because "They all should feel beautiful how they are." Very sweet, and in light of all the Dove "fat models" controversy, perfect.

Category:

People & Blogs

Tags:

• Dove
• True
• Colors
• Super
• Bowl
• Commercial

[sessy2010]

this commercial brings tears to my eyes everytime.i have so much respect for the dove company, every girl does deserve to feel beautiful about themselves and this is one of many ways to bash those bs stereotypes of what beauty really is.

5/5 dove^^

[stonesmom11]

thats kinda the point. we all view ourselves differently than others view us. this ad was written with actual comments from actual adolescent girl's view of themselves, (not that the actress is the girl who made the comment though). anyway we need to teach women to see themselves with different eyes, less judgemental eyes. i've heard so many skinny girls talk about how fat and ugly they are, so many beautiful people who only can see the flaws. its hard to view yourself as you actually are.

[TreacleMary]

It's an important message, and only a company as big as Unilever could afford to show it during the superbowl halftime, but remember, advertising works. The fact that Unilever own AXE (a brand whose adverts feature constant objectification of women and support unrealistic male body image) just shows that there's no moral agenda in place whatsoever. Ask yourself whether you think Unilever would still support female body diversity if they couldn't show the Dove logo to 90m people.

[jotheexcellent]

@sessy2010 touche! i do agree with u! i just thought it was weird 2 vastly different companys would be owned by the same people.

[sessy2010]

@jotheexcellent fun fact: yes I did. That doesn't take away from their individual message. Girls still deserve to feel beautiful no matter who's affiliated with who. Good day.

[jotheexcellent]

@sessy2010 fun fact: did you know dove is owned by the same company that owns AXE?

[iPurkle]

@LadyNemesis2007 It's affective because you got the meaning out of it.

All of the girls had something they wanted to change on the outside.

When they really are beautiful, just the way they are.

[LadyNemesis2007]

All the girls in the video WERE beautiful...... none were really ugly so how was it affective?

[angryangora]

How sleazy, using emotional blackmail to sell soap.

[JRPHILLIPS75]

how brilliant to show this commercial during the Super Bowl whwere let's face it is a majority of men watching. This brought tears to my husband's eyes! great job!