Reflections of a Green Business Pioneer, a Lecture by Yvon Chouinard, Founder of Patagonia PART 1

Clip 1 - "A Reluctant Businessman"

Most people think "green businesses" provide or support the use of alternative energy or energy efficient products. Yvon Chouinard will recount how Patagonia grew from a retail climbing equipment business operating out of the back of his van to a successful global business based on sustainability and social responsibility principles. Chouinard and Patagonia's story demonstrates how any business can be a green, sustainable and socially responsible business.

Event Held Wednesday, January 26, 2011 at UCLA Anderson School of Management's Korn Convocation Hall by UCLA Institute of the Environment.

For more information go to: http://www.ioe.ucla.edu

Category:

Education

Tags:

• ucla uclachannel Patagonia
• UCLA IOE
• The Oppenheim Lecture Series
• Yvon Chouinard

[debschroer]

What a wonderful lecture and the business model in my opinion is just sincere, clever and what all corps should be about. Kudos to you and your wonderful business philosophy. I am so sure you have gotten this concept right!