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Social Campaign - Chhara (School)

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Uploaded by on Dec 31, 2009

This advertisement is a part of a social campaign designed to create a new social identity for the Charras. Charras are the Denotified Tribe of India that had been labeled 'born criminals' by the British in 1871. They are still bearing the brunt of this irrational stigma after more than 50 years of independence.
There are 192 Denotified tribes in the country.

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  • I felt bad on seeing this video. Our society is plagued with prejudice. Imagine yourself in such a situation, would you tolerate it? And yet we judge people on their caste, color or background.

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