The Worlds of Viral Video | Off Book | PBS

***List of Featured Viral Videos***
https://docs.google.com/document/d/1V...
This is work-in-progress list. We'll fill in the holes this week. Feel free to comment on the document if you want to help! :)

"Viral Video" is the signature phenomenon of internet media. Something akin to pop songs, these videos with irresistible hooks have saturated video culture online and have now evolved into a multitude of sophisticated forms. Whether rooted in comedy, spectacle, schadenfreude, cuteness, politics, performance, or deep meaning, the idea of viral videos, and the huge audiences they generate, have forever changed the values and potential impact of video online.

Featuring:

Jonah Peretti, Buzzfeed
Kevin Allocca, YouTube
Brad Kim, Know Your Meme
Dan Gurewitch, College Humor
Mark Douglas and Todd Womack, Key of Awesome
Michael Learmonth, Advertising Age
Casey Neistat

Music:

Mindthings: http://www.mindthings.net/
Minus Baby: http://minusbaby.com/
Binar Pilot: http://binaerpilot.no/
Dexter Britain: http://freemusicarchive.org/music/Dex...
Nic Bommarito: http://freemusicarchive.org/music/Nic...

More Off Book:

Our last video on The Art of Logo Design: http://youtu.be/x3jTSB2ez-g
A meditation on slow-motion, time-lapse, photo micrography, and astrophotography: http://youtu.be/nWX4O7K5pyA
A sweet piece on The Evolution of 8-Bit Art: http://youtu.be/xYL1DsY8GMI
Our short documentary on The Culture of Reddit: http://youtu.be/fXGs_7Yted8
We took a look at the amazing world of LEGO art: http://youtu.be/2H4C5xZG_WU

Follow Off Book:

Twitter: @pbsoffbook
Tumblr: http://pbsarts.tumblr.com/

Produced by Kornhaber Brown: http://www.kornhaberbrown.com

• Category

  Education

[umeshuk91]

@ 00.23 which lady gaga song video is this? Plz tell! thnks

[PBSoffbook]

it's key of awesome's parody of bad romance. search for "Lady Gaga: Bad Romance parody" so ridiculously good. :)

[Fireburnin21]

To get laid.

[jamie coupland]

0:58 WTF?!

[MarthaStout0202]

Yay!  It was captioned!!

[SOUNDSLIKESHOE]

so to speak, incorrect? its called an opinion hipster - take your circle talking to the coffee shop for intellectual woolgathering. i could give a shite...move on.

[CristalyneSnow]

Ahem, you're saying mainstream is trying to converge with internet culture, yes? Well, seeing as internet culture-memes, fandoms, social networks and whatnot-and all that makes up it, can be defined as mainstream. You see, mainstream means something popular, something VIRAL. Most things that are a part of our internet culture has had its 15 minutes of fame, and was mainstream, so to say that mainstream is trying to combine with the internet is, so to speak, incorrect.

[LowryderKid]

No it isn't

[Trojan. Spy]

Yes it is.

[sniped183]

Like a sir.