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Rankin recruits ex-smokers

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Uploaded on Oct 17, 2011

For the European Commission's new anti-tobacco campaign, renowned photographer Rankin called out to people all over Europe who had quit smoking (or were trying to quit) to subscribe to iCoach on www.exsmokers.eu.
Many who responded were given the chance to take part in a photo shoot in London with Rankin. These eye-catching pictures now feature in the 'Ex-Smokers are Unstoppable' campaign, appearing all over Europe!

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