Starbucks as global icon?

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Uploaded by on Feb 8, 2009

http://www.worldbizwatch.info
http://www.worldbizwatch.com
Here in America's cradle of caffeine, Starbucks is brewing a hot plan for its biggest expansion ever. Howard Behar is in charge of making Starbucks a household product around the world. "You just have to look at one number - 82% of all the coffee consumed in the world is consumed outside of North America."

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  • expansion!

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