iCrossing U.K. Case Study: Ann Summers Sexy Paid Search

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Uploaded by on Aug 25, 2010

Challenge - To drive the Ann Summers brand using [the ultimate direct response tool] paid search. [Fat Sand productions]

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  • A great case study, just goes to show how knowledge of current happenings and trends are able to work to a brands advantage (if used appropriately) even if the industries are entirely unrelated!

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