Nissan Teana

Here's a TV and print campaign we did with TBWA and French visual artists Pleix for the launch of the Nissan Teana in Russia. The Teana is an understated alternative to flashy European cars like Mercedes and Audi. What Nissan really wanted to communicate was the car's class leading interior luxury without sounding boastful. Luckily in Russian the phrase "to turn oneself inside out", also means to show off. Armed with that line the visuals practically took care of themselves.

Category:

Autos & Vehicles

Tags:

• nissan
• teana
• commerical
• russia
• tbwa
• kollektiv
• kollektive
• collective
• media
• art
• arts
• clip
• auto

[alfagomma2]

Bought one two weeks ago - in Australia where they sell as a Maxima. Lovely car. Very powerful with the 3.5 litre VQ series engine.

[Vlad779]

when i was looking for car, Teana really impressed me. body is looks good and excellent insite. it was Tiana Luxury tipe for 40000$ good )

[amal23]

coolest teana adv i've seen so far..

thx for uploading! :)

[VadimAKA]

Dude, why don't you upload the original TVC that was aired :)

[Vari0dical]

The J31 looks better but the new Teana still looks great!

[TadSpencer222]

Yes.

[darles35]

are you talkking about cefiro the old 1?

[TadSpencer222]

I think the current Teana is ugly-looking if you ask me. I luurve the curves of the old one though!