New Mexico True

These are the first television commercials from the New Mexico Tourism Department's "True" campaign. Please share comments about what you think of the ads, and how they make you feel about New Mexico.

• Category

  Travel & Events

[Mike Conroy]

Beautiful work my friend!!

[nmelkhunter1]

Typical New Mexico attitude.....You take a quote from a movie and form a sterotype. Great way to be objective.

[nmelkhunter1]

Are there production companies in New Mexico that can make this? Was there a bid process that was used for these companies? If there was a bid process then were local production companies capable of meeting the RFP guidelines? What were the RFP guide lines? These are the kind of questions you should get answers to if you are going to post these kinds of statements. As a side note, if a NM company can do this, I think one should, otherwise you are just shooting from the hip. BTW I live in NM.

[Matt Middleton]

A Texan could no more do a good commercial for New Mexico than I could do brain surgery. It's superficial pap - no guts. The music's awful. It should be illegal to give Texans ANY contracts with the state. What did Robert Duvall say in that film - "Must have been Texans, lowest form of white man there is."

[SinksYourBoat]

I believe it's Wild and Scenic Rivers National Recreation Area in the Rio Grande Gorge near Taos.

[Crystal Almanzar]

Where in nm is that beautiful stone river that girl is in? I really wanna go there this summer

[Mike Conroy]

Love these commercial's!!! great ROI $3 taken in for every $1 spent

[curlzpalz]

I watched all 3 commercials lol

[Heather Trumpfheller]

Here's the song: Atlas Hands by Benjamin Francis Leftwich

[Lucy Chiang]

OMG I have been trying to find this song for a while now!! It makes me want to go NM now haha. Beautiful commercial and song!