Bratz tribute Goodbye but not forever

LOS ANGELES (AP) -- The rowdy Bratz dolls have been evicted. Barbie has regained control of the dollhouse.

Toy giant Mattel Inc., after a four-year legal dispute with MGA Entertainment Inc., touted its win in the case Wednesday after a federal judge banned MGA from making and selling its pouty-lipped and hugely popular Bratz dolls.

"It's a pretty sweeping victory," Mattel attorney Michael Zeller said. "They have no right to use Bratz for any goods or services at all."

U.S. District Judge Stephen Larson rocked the toy industry with his order that MGA must immediately stop manufacturing Bratz. He allowed MGA to wait until the holiday season ends to remove the toys from store shelves.

The decision was a stunning defeat for MGA, which exploded onto the tween scene in 2001 with the edgy dolls and made hundreds of millions in profits, giving Mattel's more classic doll-diva Barbie a run for her money.

MGA planned to immediately appeal the judge's injunction, Chief Executive Isaac Larian said in a written statement late Wednesday.

Larian said the company also intended to ask that the order be stayed until the appeals process is over, so that "we can maintain the over 1,500 people that MGA employs, and continue to give our consumers a product they desire."

The ruling, issued in federal court in Riverside, followed a jury's finding that Bratz designer Carter Bryant developed the concept for the dolls while working for Mattel.

The same jury later awarded Mattel $10 million for copyright infringement and $90 million for breach of contract after a lengthy trial stemming from Mattel's 2004 lawsuit ended in August.

Mattel has fought to neutralize the Bratz line for years. The dolls -- with their huge lips, pug noses, almond-shaped eyes and coquettish figures -- were an instant hit with young girls. MGA had taken Bryant's original four dolls and spun out a line of more than 40 characters, complete with accessories and related toys such as Bratz Boyz, Bratz Petz and Baby Bratz.

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[hannahfan1992]

in 00 43 is barbie

[SavyGirl8]

Bratz was getting sued because of a contract not because of inappropriate clothing. But anyway good video!

[SuperAlaa90]

@wildberry66 i am! y would u go telling every1 their lieing maybe their NOT lieing

[akillpat]

BRATZ ARE BACK!!! THEY WON THE LAWSUIT!!

[jalena2010]

bratz rock they are so thight and any way they will come back and have there chance and any way the only reason they left is because Mattel got jealous as hell and can't stand competition. SO ROCK ON BRATZ

[KittiiKatt221]

@CreativeDivaz Bratz are back they won the battle. Mattel owes them 84.4 million dollars Lol

[CreativeDivaz]

I think that Mattel is great and all, but they shouldn't hate on Bratz cause they sold better. They shouldn't ban, because that is like saying "I don't like them, they're better, so I'm kicking them out." Think, please(:

[CreativeDivaz]

Everyone who thinks that Bratz create an unsafe environment, I don't intend to make a fuss, but I think personally that Bratz dolls are great, and the heads are heads, the little kids would probably forget about wanting to make their head bigger by the time they get older anyway. If you think the clothes are slutty, well, maybe you should avoid those so your children don't learn to dress like that. But, until they have the money by themselves and are allowed, they cannot buy these clothes. I th

[cutie871100]

listen i love all dolls bratz barbie and moxie girls and liv and monster high cant we just like all dolls plzz AND STOP CHOSEING SIDES

[Pokemonfangirl1]

@Pokemonfangirl1 same with 1:20-its not bratz!