LOS ANGELES (AP) -- The rowdy Bratz dolls have been evicted. Barbie has regained control of the dollhouse.
Toy giant Mattel Inc., after a four-year legal dispute with MGA Entertainment Inc., toute...
LOS ANGELES (AP) -- The rowdy Bratz dolls have been evicted. Barbie has regained control of the dollhouse.
Toy giant Mattel Inc., after a four-year legal dispute with MGA Entertainment Inc., touted its win in the case Wednesday after a federal judge banned MGA from making and selling its pouty-lipped and hugely popular Bratz dolls.
"It's a pretty sweeping victory," Mattel attorney Michael Zeller said. "They have no right to use Bratz for any goods or services at all."
U.S. District Judge Stephen Larson rocked the toy industry with his order that MGA must immediately stop manufacturing Bratz. He allowed MGA to wait until the holiday season ends to remove the toys from store shelves.
The decision was a stunning defeat for MGA, which exploded onto the tween scene in 2001 with the edgy dolls and made hundreds of millions in profits, giving Mattel's more classic doll-diva Barbie a run for her money.
MGA planned to immediately appeal the judge's injunction, Chief Executive Isaac Larian said in a written statement late Wednesday.
Larian said the company also intended to ask that the order be stayed until the appeals process is over, so that "we can maintain the over 1,500 people that MGA employs, and continue to give our consumers a product they desire."
The ruling, issued in federal court in Riverside, followed a jury's finding that Bratz designer Carter Bryant developed the concept for the dolls while working for Mattel.
The same jury later awarded Mattel $10 million for copyright infringement and $90 million for breach of contract after a lengthy trial stemming from Mattel's 2004 lawsuit ended in August.
Mattel has fought to neutralize the Bratz line for years. The dolls -- with their huge lips, pug noses, almond-shaped eyes and coquettish figures -- were an instant hit with young girls. MGA had taken Bryant's original four dolls and spun out a line of more than 40 characters, complete with accessories and related toys such as Bratz Boyz, Bratz Petz and Baby Bratz.
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Bratz are gone! Ya'll shouldnt be mad at mattel, be mad at the creator of bratz! He worked for mattel and came up with the idea of bratz while on mattels pay roll so be mad at him not mattel or barbie!
dont let this be goodbye they may leave we might say good bye but not forever MGa will make bratz again i garrentey all of you that hopefully mattel shuts down FOREVER and court says bratz can be made again and when that happens and it will really it will we will be girls and BOYS having bratz and playing with them when those stupid nasty sick barbies are in and bratz are my childhood also i have had them in videos with my friend before she passed away but we say goodbye to bratz but not forever
thats it im sick of this, bratz arent just dolls to me they r my childhood the times id go to my friend house and wed play with bratz dolls for hours and hours and wed dress them up and through those dolls we cud be anyone we wanted but thats the thing our children and our childrens children wont have that experiance and it sucks i loved bratz they got me through everything they where my best friends (sounds sad yes but i do have real friends) so screw MATEL and bombard them with letters !!!!
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so childish
so screw MATEL and bombard them with letters !!!!