What is a Brand Really Worth?

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Uploaded by on Sep 11, 2008

Professor Andrew Ainslie and student Garrett Sonnier suggest ways of measuring subjective attributes of brands.

Visit UCLA Anderson School of Management
http://www.anderson.ucla.edu/

Click here for more faculty videos from UCLA Anderson School of Management
http://www.anderson.ucla.edu/x17273.xml

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  • belter that dude's got the same name as me :):):):):)

  • i hate british accent lol

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