Jonah Peretti & Tim Hwang at RTI 2010 (part 3)

Big Data and the promise of Web culture
An examination of what large data sets, mined intelligently, can tell us about how people engage with each other and with information on the Web. The future of marketing just might be hiding where Madison Avenue intersects Silicon Valley.

Jonah Peretti
Jonah has spent the last six years creating viral hits, tracking online social behavior, and building technology to amplify buzz. He has been called a "viral marketing hotdog" by the New York Times, "the poster boy of guerilla media" by AlterNet, and was selected by Men's Vogue as one of 13 American Visionaries. Peretti is currently developing a new platform called BuzzFeed designed to help good things win the online popularity contest.

Peretti also co-founded HuffingtonPost.com and has consulted for Sony Pictures, Procter & Gamble, and other leading brands. His viral media experiments include the Nike sweatshop email, BlackPeopleLoveUs.com, the New York City Rejection Line, and FundRace.org. These projects started small but spread through word-of-mouth to millions, illustrating the practical application of 6-degrees of separation and tipping points. http://www.buzzfeed.com

Tim Hwang
Tim got his start on the internets as the co-founder of ROFLCon, a series of conferences that gather together scholars, commentators, and internet celebrities to discuss the past, present, and future of memes and popular web culture. Currently, he works as a junior partner at Robot, Robot, and Hwang -- a legal research and development firm that seeks to experiment with large-scale automation and data mining of legal work. He is also the founder of the Awesome Foundation for the Arts and Sciences, a worldwide alliance of trustees that provide $1,000 grants monthly to projects that work to forward the interest of awesomeness in the universe. Way back when, he was also a researcher at the Berkman Center for Internet and Society at Harvard. He lives in San Francisco, and enjoys Choco Tacos. He twitters http://www.twitter.com/timhwang and blogs at http://www.brosephstalin.com..

Respect the Internet
Is marketing ruining the internet? What role can and should companies play in shaping online culture? Will marketing and internet culture ever be able to coexist in a state of beautiful harmony? Is there a middle ground between what marketers want to offer and what Web users actually want? These are the questions we ask ourselves every day at Ketchum, and on December 3, 2010, we brought our brilliant friends together to try to find answers. To learn more, visit http://www.respecttheinternet.com or http://www.ketchum.com.

Category:

People & Blogs

Tags:

• internet
• marketing
• advertising
• data
• media
• privacy
• buzzfeed