PayPal X Innovate 2010: Enabling Monetization of Video Content to Provide

Enabling Monetization of Video Content to Provide Consumers Choice and Increase Publisher Revenue

Online video has primarily been monetized with advertising, but in a world where the consumer is in control, providing consumers with more choices on how they access content is extremely important. By leveraging PayPal, Ooyala makes it easy for publishers to establish a "paywall" for some or all of their content. Come learn about the best practices currently being employed by publishers to increase engagement and revenue online.

Speaker:
Alex Holub, Ooyala

Category:

Science & Technology

Tags:

• Innovate2010
• Innovate2010_Sessions
• Innovate2010_Ooyala