You may be creating tons of video about your products and services, but have you considered where they sit in the digital landscape? Have you thought about what the goal of the video is, based on the consumer's journey? These slides are meant to help CMOs find a way to communicate the concept of effective video creation and distribution to their team.
Go ahead - steal these slides - http://tippingpointlabs.com/2011/05/02/steal-these-slides-product-video-the-c...
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