Activists gather outside the Soho location of Sportmax - a Max Mara brand - to protest Max Mara's use of fur in their clothing line.
Max Mara is responsible for the gruesome deaths of countless animals to be used for their "fashion" - animals are skinned alive, stomped, anally and genitally electrocuted, gassed, and drowned - all for the rich and vain's demented "fashion".
Until Max Mara goes FUR FREE, the protests will continue globally. Show some compassion and drop the fur.
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