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Retromercial: Nescafe (1978)

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Uploaded by on Apr 28, 2006

1978 German ad for Nescafe coffee featuring a Concorde jet.

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Entertainment

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Standard YouTube License

  • likes, 3 dislikes

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  • Thank you very much.

    And I agree: when they use prefix "über" indicates above, In 1978, Concorde was an über airplane and Nescafé was un über coffee.

  • "New Nescafe Gold.

    In a new rectangular glass container,

    with a new Nestle (seal of approval?),

    with new aroma,

    with new taste!"

    I think they used the Concorde clip to illustrate that the Nscafe they're selling is state-of-the-art or something. Visual association - but it's a little too weird for us born after the Cold War.

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All Comments (13)

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  • Weiß jemand wie das Lied oder das Stück heißt?

    Und danke für Upload,.. wegen dem Stück habe ich die Werbung gesucht,..Gruß mfk

  • @willmc1991

    No, he not a nescafe founder.. he only a model for this ad.

  • Who is the man in the ad? The nescafe founder? Was he actually on the packaging at the time, or is it just for the sake of the advert? Analysing Nescafe and Twinings ads for A2 critical research :)

  • for you knowledge, Concorde type airplane cannot be used now because law.

  • funny, too polite and long say.

    mit neuem aroma, mit neuem geschmack

  • hahaha MIT NEUEM AROMA, MIT NEUEM GESCHMACK

  • What does he say in German?

  • Maybe the german voiceover have already explained it, but what's the relevance of the Concorde in the video, or is it just to get some publicity

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