ARBY'S CHIMP

COMMERCIAL GOT FIRST PRIZE. Title: Chimps Client: Arby'sFirst Air Date: 2007Agency: Merkley + Partners/NYECD(s): Andy Hirsch, Randy SaittaGroup Creative Head(s): Chuck Borghese, Jean BatthanyArt Director: Becky KerrsCopywriter: Joe EspositoAgency Producer: Chris CoccaroProduction Company: Tool of North America/BicoastalDirector: Erich JoinerEP(s): Jennifer Siegel, Brian LattHead of Production: Amy DeLossaProducer: Joby OchsnerPost/Effects: rhinofx/NYCD/Director: Vico SharabaniVFX Supervisor: Rick SchulzeProducer: Linda GallagherSVP/EP: Camille GeierPartner/Managing Director: Rick WagonheimEditorial: Cut and Run/NYEditor: Mike DouglasEditorial Assistant: Conor FlynnProducer: Angie AguileraTelecine: The Mill/NYColorist: Tom PooleRHINOFX HAS THE RIGHT MOVES FOR ARBY'SThe Brief:In a world where Arby's Market Fresh Sandwiches will not be upstaged by dancing chimps; talented primates must take a backseat to taste. With the skilled direction of Tool's Erich Joiner, the rhinofx team provides the VFX, and gives the monkeys opportunity for life…and light step.From CD Vico Sharabani:This is our first project in a series of animal driven spots for Merkely and Arby's. We've enjoyed a great ongoing relationship with the agency with several of their clients, so we've developed a really nice shorthand with the creative teams.Erich (Joiner) wanted to avoid CG animals, so we shot a body double in a chimp suit. He cast this really great dancer who could pull off the complex dance moves. We then put it all together in Inferno, manipulating body proportions so each looked unique-tracking different textures on the chimps body for more realism. There was some very light CG enhancement of the primates faces, but very little.About rhinofx:Since its launch in 2000, rhinofx has created award-winning visual effects, design, and animation for commercials, VFX for feature films, episodic television, webisodic mini-series, and videogame cinematics. The company's principals and artists have also led the industry's exploration into the boundless potential of branded digital content. By cultivating extensive relationships with key brands, advertising agencies, and film/TV studios, rhinofx utilizes its creative directors and artists to develop and execute powerful branded entertainment to build both identity and awareness. The company's principals include: Partner/CD/Director: Vico Sharabani, CD/Director: Harry Dorrington, CD/Director: Arman Matin, CD/Director: Natasha Saenko, SVP/Executive Producer: Camille Geier, and Partner/Managing Director: Rick Wagonheim.

Category:

Entertainment

Tags:

• Sunil
• Narkar
• monkey
• riverdance
• arby's
• chimp
• salad
• ultimate
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• burger
• sandwich
• the
• best
• commercial
• marathi
• play
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• theater

[Roses2Roses]

Racism - the belief that members of one race are intrinsically superior or inferior to members of other races.

*watches commercial and enjoys it*

I don't see any racism.

I see dancing monkeys who have an interest in river dancing.

hey retards ---------> GROW UP

[Roses2Roses]

SeamusOGeary

"What are 5 years old. That is very mature. Does your mom know you are on line?"

well, obviously you must be five

because that was one of the worst come backs i've ever heard in my intire life!

[TheCindy210]

Why is everybody saying Joey should of won??? Who is that???

[RandomMrVideos]

I came here thinking that Arbiter had made an ad -_-

[coryg1088]

what's the song?

[1111j0k3r1111]

HaHaHa and i thought my jokes were bad 0_o!!!

P.S you all suck 8=)

[kevinasaurus]

this is unbelievably hillarious!  whoever thought up this one needs a raise!

[swagv]

I never got that about humanity.

Make a monkey dance, and people act like they've seen the face of God. %^/

[DrHMFIC]

What's the big deal? All Irish can dance like that.