Typography | Off Book | PBS Arts

http://www.pbs.org/arts Type is everywhere. Every print publication, website, movie, advertisement and public message involves the creation or selection of a fitting typeface. Online, a rich and artistic typographical culture exists, where typefaces are created and graphic design seeps in to every image.

In episode 2 of Off Book, typeface designers Jonathan Hoefler and Tobias Frere-Jones outline the importance of selecting the right font to convey a particular feeling. Graphic designer Paula Scher talks about building identity in messaging, while Eddie Opara uses texture to create reaction. Infographic designers Julia Vakser and Deroy Peraza map complicated data sets into digestible imagery, mixing color, graphics and type. http://www.pbs.org/arts

Artists:

Jonathan Hoefler and Tobias Frere-Jones, Typeface Designers
Paula Scher, Designer
Eddie Opara, Designer
Deroy Peraza and Julia Vakser, Designers

Music by:

VLOOPER: http://vlooper.bandcamp.com/album/copycat-a-dilla-tribute
Anitek: http://www.myspace.com/anitek123
Reno Project: http://soundcloud.com/renoproject
Stidiek: http://www.myspace.com/stidiekmusic
Hinariku216: http://soundcloud.com/hinariku216

Follow Off Book:

Twitter: @pbsoffbook
Tumblr: http://pbsarts.tumblr.com/

Produced by Kornhaber Brown: http://www.kornhaberbrown.com

Category:

Film & Animation

Tags:

• typography
• font
• graphic design
• infographics
• typeface
• art
• pbs
• off book
• paula scher
• jonathan hoefler
• tobias frere-jones
• eddie opara
• julia vakser
• deroy peraza
• type
• pbs arts

[PBS]

We were asked what typeface was used in the titles -- it's "Gotham."

[shaunoconnordotnet]

If words have meaning and type has spirit then handwriting got soul!

[THEinterrobang]

Interesting clip.

Allow me to offer a correction to the terminology section. A "Font" is traditionally a quantity of a given face in a given size, and has it's origins in metal type. For example, a printer would purchase 2 cap fonts, 3 lowercase fonts, and 2 figure fonts of 14pt Futura.

Futura is a "Typeface", and Futura Bold, Futura Book, or Futura Light, would be stylistic "Variants" of any given face.

"Font" is a misnomer. No one using digital type is using "fonts", they are using type.

[VideoRoom207]

Everything I think of fonts and typeface I think of the English alphabet. I'd like to see a series on typography of how other countries with different languages and writing styles use it.

[JahminLerum]

2:43 "...the ultimate goal is to have as much uniqueness and understanding in every communication that you can have."

"In the beginning was the Word, and the Word was with God, and the Word was God."

John 1:1

...not saying you have to buy it - just think about it...

[alttab7890]

@shaunoconnordotnet yes it deffinitely has soul!u don't even realize but u r putting YOUR mark,your soul,your personality when you send for exmple a handwriting note by mail.Is very personal,amazing.Haven't you heard about sending a personal thank u card signed by you to the manager that hired you in your dream job?

[MrRisehigher]

What is the typeface at 0:50. The top one is Helvetica. What about the bottom ones?

[eetevanjames]

Can anyone tell me who did the music starting at 5:57? I like it!

[smay96]

COMIC SANS

(Just Kidding)

ROFLXD

[Mukikytabahju]

COMIC SANS FTW!

[findingo]

@PBS The new Helvetica...

[angrygrunt]

is that j dilla at :27??