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Bauerfeind: Neuromarketing

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Uploaded by on Jan 29, 2011

Sekt oder Selters? Axe oder Nivea? Wir befinden uns im Marketing-Krieg. Die Werbung kämpft um unsere Aufmerksamkeit. Immer mehr, immer lauter. Doch es geht auch anders. Neuromarketing setzt da an, wo ordinäre Verkaufsstrategien versagen.

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