Shivram Vaideeswaran at Solar Communications

Shivram Vaideeswaran describes his IMC Summer Residency project working with Solar Communications, a Naperville, IL, direct marketing and printing company. For 50 years, Solar has provided efficient printing, packaging, and mailing of promotional materials. But Solar recognized that new solutions are critical in a very competitive market. Shivram helped Solar identify new audiences within industry verticals, and define industry-specific marketing strategies and products. These strategies helped Solar reposition itself as a direct marketing services provider.

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