Interview 2 of Marketing Confessions of a Ski Shop Employee

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Uploaded by on Feb 4, 2009

This interview was done for a SIA convention seminar to highlight what current staff members wish their bosses would listen to when it comes to marketing. Many ski shops are still doing traditional marketing that has declined in effectiveness. The goal is to show that to reach youth with marketing you need to talk to them in their language using their tools.

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People & Blogs

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