The BMW film series, The Hire was a series of eight short films produced for the Internet in 2001 and 2002. A form of branded content, all eight films featured popular directors from across the globe, starred Clive Owen as the "Driver", and highlighted the performance aspects of various BMW automobiles.
Season 1: Chosen
The Driver protects a holy Asian child that was brought to America by boat. The child gives the Driver a gift but says that he is not supposed to open it yet. After being pursued by many armed assassins, and being grazed in the ear, he delivers the boy to another holy man. The Boy however signals silently to the Driver that the man is not actually a monk, indicated by his footwear. The Driver defeats the impostor holy man and rescues the boy. As he leaves the Driver opens the gift which is revealed to be a Hulk bandage for his bleeding ear.
- Directed by Ang Lee
- Featured the BMW 540i E39
Ok. So we're going to be in a car chase with a new v8 BMW. wht should we drive? Dodge Neon, Jeep, and a 15 year old Mercedes? ok.
LMAO. but srssly, I need one of those...
jwatwater 2 weeks ago
I agree the 540 is a great car had one for years until I went to the 740.
1998bmw540 2 years ago
love the use of classical music in there! lol lol!
VanessaMaeFan18 2 years ago
540i best car inveted besides the 850csi
BmWFr3aK 3 years ago
Neon LOL!
wolfmandan72 3 years ago 2
Great film! Beautiful 540i. :-)
mm540 4 years ago