Drew Westen: The Political Brain

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Uploaded by on Mar 24, 2011

At the Garrison Institute's 2011 Climate, Mind and Behavior Symposium, Dr. Drew Westen of Emory University discusses the importance of messaging in climate communications. He offers a methodology for developing messages that move people. Messaging is one focus of his book, The Political Brain. Due to an injury he was unable to attend the Symposium in person.

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  • Hey Dems, liberals, and progressives - WAKE UP and learn this stuff before it's too late! Don't underestimate that ability of "crazy talk" by the right-wing to seep into the subconscious of swing voters in ways they don't even understand.

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