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Nellymoser Near Field Communications NFC in Wired Magazine for Lexus

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Published on Apr 30, 2012

Near Field Communications, or NFC, enables a mobile phone to be activated just by bringing it close to an NFC-enabled advertisement. NFC can be used to replace QR codes. This video shows the first major NFC campaign in a magazine. The advertisement is from Lexus and it appeared in Wired Magazine. The chip is from Quad Graphics and the mobile campaign was built by Nellymoser.

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