Building Brand Addiction: Extreme Engagement and the Dynamics of Social Gamification
Loading...
Uploaded by SapientNitro on Sep 27, 2011
Social Media Week Panel in Los Angeles, September 20, 2011:
Building Brand Addiction Extreme engagement and the dynamics of social gamification
Are the dynamics of social gamification the secret to extreme engagement?
When it comes to generating and maintaining customer motivation, nothing's hotter right now than Social Gamification: the blending of social media and gaming principles. Play-plus-socializing is moving beyond amusing timewasters to transform digital branding, marketing, and merchandizing — reaching customers who've traditionally had little to do with either social or gaming. But is this really the wave of the future? Is it right for every brand? And how can you be sure to benefit from it?
Debate and explore:
Fad or Future: Is "Gamification" Here to Stay?
What does the history of Social Gaming tell us about its future?
What lessons can we learn from today's most successful (and unsuccessful) ventures?
What are the driving dynamics of gaming? The key principles of social media?
How do you apply these beyond games, to achieve business goals?
Can you harness them for more than just raise awareness?
Moderator: David Bradfield, Director Marketing & Digital Strategy -- SapientNitro
Panelists:
Jonathan Anastas, VP Global Brand Marketing, Digital -- Activision
Nanea Reeves, Chief Product Officer -- GAIKAI Cloud Gaming. Former SVP/COO, Electronic Arts Global Online Group
Ilana Gamza, Senior Manager Digital Strategy -- SapientNitro
Read the live blog replay on Idea Engineers Blog
http://ideaengineers.sapient.com/business/live-from-social-media-week-la-sept...
- 3 likes, 0 dislikes
-
- 8:16
Top eleven Grand Theftby Hidroudar362 views
- 2:41
Gaikai Clipby mfurniss4,493 views
- 3:38
Consumer engagement with filmsby LittleOrchardProds16 views
- 1:01
Sapient Nitro Presents SOCIAL GAMIFICATIONby rossplank1109 views
- 5:08
Social Media Games - Worldwide Gamification Is The New Paradigm for Life and Businessby wizgame1,338 views
- 50:11
4 Innovative models Q&A H264 Widescreen 1280x720by GAInnovationFund906 views
- 1:43
Brand Building - Your Business Success Presented by MAUS Business Systemsby yourbusinesssuccess1,008 views
- 30:00
Gamification - FODA 2011 - Rob Mooreby robedmoore1201 views
- 8:06
Miku MEIKO etc. - Kinmirai Toshi (PV) - VOCALOID Animationby ymiya9165,026 views
- 1:23:16
Category 1: Managing Your Legal Career: A Panel Discussion (Option 1 of 2)by WashingtonStateBar1,251 views
- 4:15
Dao Dai - Jolin Tsai (Cover by me) 倒帶 - 蔡依林by puglova24,744 views
- 3:02
idio Recruitment video for developersby idiocreative2,061 views
- 10:48
Text 100: Branding building in Second Lifeby NeilMajor30,790 views
- 2:35
Loren Ridinger talks building your brand on NBC Miamiby lorenridinger2,451 views
- 1:15:10
TIFF Nexus Panel: Developing William Gibson's Neuromancer as a Game and Filmby tiff332 views
- 42:45
Planet Comicon 2010 Panel: HELEN SLATERby scifi4me116 views
- 2:39
Tory Burch on Building her Brandby toryburch2,144 views
- 3:41
Dohertys and the Tarbolton, David Bradfield, uillean piper and whistle-player,by lombamale557 views
- 7:50
Funny Catsby nguoap35,664,777 views
- 2:29
MIA EXTREME FLIGHT DYNAMICS APACHE 1- RF 3.5by MarioIArguello8,417 views
Link to this comment:
All Comments (0)