EthicalCommunity.com is a website focused around empowering small businesses and producers to not only list and sell their ethical products online, but to encourage regular users of the site to engage and interact with the people behind the products. This capitalises on the growing trend of consumers wanting to know the "who, how and why" behind the products they buy.
As keen and passionate environmentalists we wanted to increase environmental awareness and realised that this could be the perfect platform for achieving this. The site will host a wealth of news and information, event listings, discussion forums and videos aimed at engaging consumers to think about the impact of their purchasing decisions.
For more information visit: http://www.shell-livewire.org/news/grandideas-april/
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