McDonald's was my first client at Leo Burnett which created the "Good Time, Great Taste, That's Why This is My Place" in 1988. Not sure who the Creative Director was on this ad. Someone in Cheryl Berman or Jim Ferguson's group? Rick Fizdale used to give a speech that described the approach to McDonald's ads as a "fuzzy hammer": they sold burgers but also built the brand, unlike a lot of the value ads that competitors ran.
cause
eisregen4 1 month ago
and ten yeaars later both diet/d course of an heart attack....
eisregen4 1 month ago
Leo Burnett and 4kids are the devil.
wayde2010 5 months ago
favorite mcdonalds commercial :)
hokievivi88 8 months ago